Session Information
DMA09 Conference & Exhibition
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S8: The Path to Database-Driven Interactive TV
Track
:
Mulitchannel Strategies
Program Code:
340
Date:
Monday, October 19, 2009
Time:
3:00 PM to 4:15 PM
EST
Location:
SD Convention Center - 6D
CONTACT PERSON
:
PRIMARY SPEAKER
(S):
Description
Interactive TV campaigns allow for a response mechanism much in the same way database marketing drives consumer responses in direct mail campaigns.
Hear from national experts in addressable TV advertising and database marketing as they outline the steps, lessons learned, and results associated with interactive, household-level TV advertising campaigns.
Hear from national experts in addressable TV advertising and database marketing as they outline the steps, lessons learned, and results associated with interactive, household-level TV advertising campaigns.
LEARNER OUTCOMES:
- Discover how core database marketing will drive future TV advertising
- Learn how marketers and advertisers can both improve performance
- Understand the key players needed for addressable TV success
Audio Synchronized to PowerPoint
(Code: 340)
This session is a part of:
Handout Online
