Session Information
DMA09 Conference & Exhibition
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S18: How Burton Snowboards Pumped Site Sales with Personalization
Track
:
Online Optimization
Program Code:
1180
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
Location:
SD Convention Center - 23 A/B - Upper East Level
CONTACT PERSON
:
Emily Brady, PR, Brady PR
PRIMARY SPEAKER
:
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SPEAKER
:
Justin Olson, Head of eCommerce, 802.652.6785
Description
Want to learn how to boost sales on your site by 5-30% almost overnight across channels? Come hear how Burton Snowboards implemented next-generation personalized product recommendations -- in under 4 weeks -- that now drives over a quarter of all sales on the companys e-commerce site.
LEARNER OUTCOMES:
- Find out how product recommendations can boost multichannel sales
- Hear how Burton used product recommendations to drive sales
- Learn how to dramatically boost conversion
Audio Synchronized to PowerPoint
(Code: 1180)
This session is a part of:
Handout Online
