Session Information
DM Days 2009 Conference & Expo
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An Insider''s Guide to Winning an ECHO Award
Track
:
June 17, 2009
Program Code:
220
Date:
Wednesday, June 17, 2009
Time:
9:45 AM to 10:45 AM
EST
Location:
3D04
SPEAKER
(S):
Sid Liebenson, Managing Partner, Chief Creative Officer, Personifeye
Description
Everyone knows that ECHO is one of the hardest direct and interactive marketing awards to win. But why does it seem some companies are on the podium more than others? Do they know something that you don''t? The real secret to winning an ECHO Award is...drum roll, please...how you fill
LEARNER OUTCOMES:
- How to avoid those all-too-common mistakes that can send your brilliant campaign into the bone pile.
- How to fill out an ECHO entry formand how far in advance you should start.
- How to report results without giving away company secrets.
Audio Synchronized to PowerPoint
(Code: 220)
This session is a part of: