Session Information
DM Days 2009 Conference & Expo
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What the Regulatory Tea Leaves Should be Telling You About How to Grow Your Business in the Next 12-24 Months
Track : June 17, 2009
Program Code: 190
Date: Wednesday, June 17, 2009
Time: 9:45 AM to 10:45 AM  EST
Location: 3D01
SPEAKER (S):
 Lou Mastria, Chief Privacy Officer/VP Public Affairs, NextAction
Jerry Cerasale, SVP, Government Affairs, The Direct Marketing Association, Inc.
Tom Cohn
Mike Wehrs, President & CEO, Mobile Marketing Association
Brad Aaron
Wendy Riches
SPEAKER/PANELIST (S):
Stuart Ingis, Partner, Venable LLP
Mike Wehrs, President & CEO, Mobile Marketing Association
Description
There are more than a few new dynamics that C-level folks need to consider as they plan to grow out this recession. How will the financial meltdown impact self-regulation in the marketing and advertising industry? What impact will the new administration have? Do you know what plans you need to

LEARNER OUTCOMES:
  • - Gain an overview of the marketing/advertising regulatory landscape.
  • Learn actionable steps and strategies to grow your business.
  • Understand immediate risks and how to avoid them.


Audio Synchronized to PowerPoint
(Code: 190)
  
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