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Connecting Consumers from Mobile to Desktop to Facebook and Beyond
Program Code:
270
Date:
Wednesday, June 17, 2009
Time:
1:30 PM to 2:30 PM
EST
PRIMARY SPEAKER/MODERATOR
:
Lee Mikles, Co-Founder & CEO, The Archer Group
SPEAKER
:
Lee Mikles, Co-Founder & CEO, The Archer Group
Description
The right mobile application doesn't just reach users on a mobile device, but instead integrates itself into multiple user touch-points, extending the brand and improving the reliance on the mobile application. A successful application creates a unified solution, taking a user's mobile interactions to enhance the desktop/Facebook experience, with distinct
LEARNER OUTCOMES:
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Hear about key examples from the industry and their successes.
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Learn how to avoid developmental pitfalls.
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Learn how to create a unified experience from mobile to desktop.