Session Information
DMA09 Conference & Exhibition
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S3: Learning From Brand Advertising: Creating Unforgettable Customer Experiences to Generate Sales
Track
:
Creative and Production Strategies
Program Code:
290
Date:
Monday, October 19, 2009
Time:
3:00 PM to 4:15 PM
EST
Location:
SD Convention Center - 2
CONTACT PERSON
:
PRIMARY SPEAKER
:
SPEAKER
:
Description
This session will show you how to provide the
target customer with a stimulus that has the
potential to overcome inertia and media clutter,
leading to brand preference and, most important,
a positive purchase decision.We will show
examples and provide the methodology for
creating experiences that the target customers will
find unforgettable.
target customer with a stimulus that has the
potential to overcome inertia and media clutter,
leading to brand preference and, most important,
a positive purchase decision.We will show
examples and provide the methodology for
creating experiences that the target customers will
find unforgettable.
- Define what exactly is an unforgettable customer experience
- Use stimulus-response power to build customer experience of your brand
Audio Synchronized to PowerPoint
(Code: 290)
This session is a part of: