Session Information
DMA09 Conference & Exhibition
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S15: Get Inside the Mind of Your Customer and Get Lifetime Results
Track : Retention and Loyalty
Program Code: 1150
Date: Wednesday, October 21, 2009
Time: 8:45 AM to 9:45 AM  EST
Location: SD Convention Center - 10
CONTACT PERSON :   Click the plus sign to see more detailed information about each speaker.
 Jeanette McMurtry, Principal, e4marketing
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Jeanette McMurtry, Principal, e4marketing
Description
This session teaches steps beyond traditional
marketing strategies, creating emotional selling
propositions to connect with customers in ways
that build trust and lifetime value in a chaotic
world. You''ll learn simple and affordable DMtactics,
strategies, and actionable ideas that create
personal, engaging experiences and ultimately
repeat sales and referrals.

LEARNER OUTCOMES:
  • Discover what brand features draw and secure consumer loyalty
  • Learn statistics on the state of consumer trust toward business
  • Learn tactics and strategies that create memorable brand experiences