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Session Information

DMA09 Conference & Exhibition

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Thought Leadership Series: App Mania: Direct to the Consumer

Track : Thought Leadership Series

Program Code: 1000

Date: Tuesday, October 20, 2009

Time: 4:15 PM to 5:00 PM EST

Location: SD Convention Center - 6A

SPEAKER (S):

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Michael Becker, North American Managing Director, Mobile Marketing Association

MICHAEL BECKER is a leader in the mobile marketing industry. Mr. Becker is EVP of Business Development for iLoop Mobile, Inc., a leading and award winning mobile marketing software and application solutions provider. Michael Becker has over 17 years of technical and business development experience and has worked in the global telecommunications�mobile marketing and instant messaging, medical, electronic book, and custom solution test industries. In addition to his role at iLoop Mobile, Mr. Becker is both an active mobile marketing industry evangelist and academic. Mr. Becker sits on the DotMobi MAG Steering Committee, is Chairman of the DotMobi Education Committee and member of the DotiMobi MAG Mobile Internet in Developing Countries Task Force. In addition, Mr. Becker sits on the Mobile Marketing Association (MMA) North American Board of Directors (2004, 2005, 2007), is the Co-chair of the MMA's Academic Outreach Committee and Co-editor of the MMA International Journal of Mobile Marketing. Mr. Becker is currently pursuing a Doctorate of Business Administration at Golden Gate University, San Francisco, focusing his research on the emergence of the mobile channel and its use for marketing; he is specifically researching the emerging phenomenon of Mobile Enhanced Customer Managed Interactions. Mr. Becker is also a Ball State University Center for Media Design Industry & Research Fellow, and has authored over 30 articles on mobile marketing and is the editor of a number articles and speaking series on wide range of mobile marketing topics. Mr. Becker holds a B.S. in Business Administration from Saint Mary's College of California and an M.B.A. from Santa Clara University. Mr. Becker's recent honors include: � MMA 2007 Outstanding Individual Achievement Award � MMA 2007 Innovation Award for iLoop Mobile mFinity Platform � MMA 2007 Overall Excellence Award for Company/Committee for Academic Outreach Committee � ASAE 2007 Gold Circle Award for Peer Reviewed Print Journal [MMA International Journal of Mobile Marketing] from an association with a budget of $2 million less

Tim Suther, CMO and Senior Vice President, GlobalMultichannelMarketing Services, Acxiom Corporation

Neil Strother, Analyst, Forrester Research, Inc.

Audio Synchronized to PowerPoint

(Code: 1000)

This session is a part of:

DMA09 Conference & Exhibition Full Compilation (Includes Full Conference Set, Pre and Post Sessions)

DMA09 Conference & Exhibition Full Conference (October 19th, 20th & 21st)

DMA09 Conference & Exhibition Tuesday, October 20th Conference Sessions Only