Customer engagement programs are receiving top attention from email marketers, but what does a successful program look like and how are they really perceived by customers? In order to answer that question, marketing executives from InterContinental Hotel Group, Zappos and MTV will present successful customer engagement programs to a panel of actual customers. After hearing the results in terms of increased revenue and customer retention and satisfaction, the customer panel will provide their overall impression of the campaigns, including their likes, dislikes, and whether it was effective in getting them to buy or deepen their relationship with the brand.