Hear the latest loyalty marketing research from COLLOQUY followed by a Harley Davidson case study that is sure to help you "drive" sales and profits. Founded in 1983, the Harley Owners Group (H.O.G.) is the official riding club of the Harley-Davidson Motor Company and currently has more than one million members and over 1,400 chapters worldwide, making it the largest factory-sponsored motorcycle organization in the world. H.O.G.is more than a loyalty program or a motorcycle organization. It's 1.2 million people around the world united by a common passion: making the Harley-Davidson dream a way of life. Learn how Harley Davidson has become the third most recognized brand in the US and what they are doing to maintain a 70% paid program retention rate, even in tough economic times.