Session Information
DMA:2010 Annual Meeting
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Spend Less, Get More from your Sales Channel in DM
Track : Unused Direct and Digital Marketing Fundamentals
Program Code: AM09-0063
CONTACT PERSON :
Jodi Duncan
Description
Create synergy between corporate communications and those of the sales channel - dealers, retailers, agents and franchisees who interact with your customers each day. Control your message, strengthen your brand, increase response rate and improve sales. Flexible marketing programs and professionally produce materials that your channel can easily use.

LEARNER OUTCOMES:
  • Create marketing programs that sales channels actually use
  • How to effectively use your sales channel to optimize marketing
  • See real life examples that work


No items are available for this session.