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Session Information
DMA:2010 Annual Meeting
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Come Together, Right Now, Over SEM: How to Unite PPC and SEO Campaigns
Track : Unused Brand and Social
Program Code: AM09-0098
CONTACT PERSON :
Angie Pascale, Communications Manager, Location3 Media
Description
There is an invisible line drawn between paid and organic search. Yet, while many of the strategies between PPC and SEO differ, they are both based on keywords and can benefit from a combined effort. In this session youll learn how to create a united front between PPC and SEO.

LEARNER OUTCOMES:
  • Discover how to increase organic keyword saturation using PPC data
  • Learn how to analyze PPC keywords and adjust for SEO linking
  • Learn to maintain lasting SEO ranking and increase PPC effectiveness

No items are available for this session.