Marketers at multi-unit businesses are in search of simpler, more affordable solutions for their local stores. Chains can automate direct marketing campaigns integrated with their point of sale (POS) systems, easing the burden on local store management to execute campaigns that drive revenue on an on-going basis. Connecting with customers through their preferred communication channels – mail, online and on their cell phones is fine-tuned so messages are relevant and valuable to customers; making them more likely to respond.