Session Information
DMA:2010 Annual Meeting
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Your Email Can Be More Sociable!
Track : Unused Leveraging Emerging Channels
Program Code: AM09-0125
Date: Wednesday, October 13, 2010
Time: 10:00 AM to 11:00 AM  EST
CONTACT PERSON :
Karen McFarlane, Director of Marketing, Return Path
Description
As email expands in form and function because of social media, how can you leverage social media in your email streams to promote customer engagement? From Facebook to video, find out how to properly utilize new media to create active and loyal customers.

LEARNER OUTCOMES:
  • Find out how to take personalization to the next level of engagement.
  • Learn how to merge email with engagement media like video.
  • Learn how to use social media in email to acquire and retain customers


No items are available for this session.