Marketing is the #1 discretionary expense for today’s corporations, yet marketers suffer from a constant lack of budget for capital investment and IT support. Marketers need fast, easy access to tools that will help drive demand for products and quickly evaluate campaign effectiveness– which is exactly what cloud computing can deliver. In this panel discussion, speakers from Marketo, Jigsaw, and Demandbase will review how traditional trigger marketing is done and illustrate how cloud computing has improved what is possible through integration of cloud based marketing services. The speakers will also reveal six benefits of implementing enterprise cloud computing services.