Session Information
DMA:2010 Annual Meeting
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Goodyear and ClearSaleing: Connecting Bricks and Clicks
Track
:
Database, Measurement and Attribution
Program Code:
AM09-0161
Date:
Tuesday, October 12, 2010
Time:
11:30 AM to 12:15 PM
EST
Location:
123 / Lower Level
CONTACT PERSON
:
Jean Sexton
PRESENTER
:
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about each speaker.
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about each speaker.
SPEAKER
:
Bill Andrea, Interactive Marketing Manager, Goodyear Tire & Rubber Company, Retail Division
Description
Goodyear and ClearSaleing: Connecting Bricks and Clicks. Learn how a major brand launched a new ecommerce site and changed consumer behavior by using advertising analytics and multichannel attribution management. Explore how you can move consumers from traditional purchase patterns to greater online sales. See how you can take steps to integrate Web. 2.0 analytics into your marketing mix and increase conversions.
LEARNER OUTCOMES:
- Discover ways to begin using multichannel attribution in all campaigns
- Explore Web 2.0 advertising analytics and how it can increase ROI.
- Learn how to leverage offline activity to increase online conversions
Handout Online
