Session Information
DMA:2010 Annual Meeting
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What a Ride! Success of Huggies Enjoy The Ride Rewards Loyalty Program
Track
:
Retention and Loyalty
Program Code:
AM09-0189
Date:
Wednesday, October 13, 2010
Time:
10:00 AM to 11:00 AM
EST
Location:
224 - 226 / East Mezzanine
CONTACT PERSON
:
Jill Gibson, Manager, Marketing Communications, IC Group
SPEAKER
(S):
Marc Rosenstock, Director of Consumer Relationship Marketing, Kimberly-Clark
Description
The Huggies Brand embraces the ups and downs of parenting and reminds parents to “enjoy the ride”. In support of the Brand’s consumer relationship marketing efforts, a loyalty rewards program called Huggies Enjoy The Ride Rewards was launched in April 2009.
LEARNER OUTCOMES:
- Discover tactics that have successfully driven consumer acquisition
- Discover ways to leverage program data and insights for ongoing CRM
- Learn what loyalty program strategy is working for a leading brand
Handout Online
