A maverick, a cord hoard and a lifeliner: applying segments to mobile
Track
:
Unused Leveraging Emerging Channels
Program Code:
AM09-0222
CONTACT PERSON
:
Laura Hewitt, Director of Marketing and Communication, Carlson Marketing
Description
Ever heard of a cord hoard? A lifeliner? If not, you will by gaining a thorough understanding of todays mobile audience segmentation from our proprietary study. Learn who uses mobile, who responds to types of communications/offers & how to understand the role of new data streams from various mobile channels.
LEARNER OUTCOMES:
Learn about the different types of mobile users
Learn how to apply the segmentation to your own marketing plans
Learn how to understand new data streams from various mobile channels