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Session Information
DMA:2010 Annual Meeting
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Capitalize on the wealth of customer engagement data to build loyalty
Track : Retention and Loyalty
Program Code: AM09-0287
Date: Monday, October 11, 2010
Time: 3:00 PM to 4:15 PM  EST
Location: 224 - 226 / East Mezzanine
CONTACT PERSON :
Sarah Bourdeau, Manager, Public Relations, Merkle
PRESENTER :   Click the plus sign to see more detailed information about each speaker.
 Peter Vandre, Director, Quantitative Solutions, Merkle Inc.
SPEAKER (S):
 Sonia Alvarez, Director of Client Management, AARP
 Matthew Moller, Senior Manager, CRM, Samsung
Description
In this session we’ll present 1) what is customer engagement, 2) how were collecting and making sense of the customer engagement data, and 3) concrete examples of how this being used to impact marketing results. We will also facilitate a Q&A session with panelists on these topics.

LEARNER OUTCOMES:
  • Analyze which engagement activities contribute toward customer value
  • Learn best practices for tracking and measuring customer engagement
  • Utilize engagement metrics and data in marketing programs for results

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