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Session Information
DMA:2010 Annual Meeting
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Stay Connected: Social, Widgets, Email, Mobile & Desktop
Track : Leveraging Emerging Channels
Program Code: AM09-0298
Date: Wednesday, October 13, 2010
Time: 8:45 AM to 9:45 AM  EST
Location: 121 / Lower Level
CONTACT PERSON :   Click the plus sign to see more detailed information about each speaker.
 Mitchel Ahern, Director Marketing Communication, One to One Interactive
SPEAKER (S):
Ingrid Reisman, Vice President, Corporate Communications, Las Vegas Monorail
 Scott Spidell, Director of E-Commerce, Aegon USA
 Ayumi Stubbs, Director, Internet Communications, ASPCA
Description
Sophisticated online marketers realize social, widgets, email, mobile and desktop applications all belong in their messaging ecosystem, and must work together to achieve optimal results. This session uses case study examples from marketers using Web 3.0 tactics to deliver the right message, at the right time in the right channel.

LEARNER OUTCOMES:
  • Best practices for social, widget, desktop apps and Web 3.0 tactics
  • Extend email marketing expertise to new customer engagement channels
  • Learn how to manage and measure messaging across multiple channels

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