Session Information
DMA:2010 Annual Meeting
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Spend Smarter Not More: Comcast Case Study on Multivariable Marketing
Track
:
Unused Brand and Social
Program Code:
AM09-0308
CONTACT PERSON
:
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about each speaker.
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about each speaker.
SPEAKER
(S):
Charlie Ballard, Manager, Measurement & Analytics, One to One Interactive
Kristin Miller, Manager, National Media, Comcast Cable
Description
Through multivariate marketing Comcast optimized campaign spending through advanced media targeting, multivariable advertising, creative testing, landing pages and response channels, increasing key performance metrics 15 to 400 percent. Includes customer acquisition programs for cable, internet and phone; optimizing media properties; advertising placed on media properties; landing pages and conversion channels.
LEARNER OUTCOMES:
- Best multivariate practices for developing, measuring and optimizing
- Discuss real world case studies on integrated multivariate tactics
- Understand emerging strategies for media, ad design & ecommerce pages
No items are available for this session.