Session Information
DMA:2010 Annual Meeting
Click here to go to the previous page
Marketing Through Emerging Channels While Protecting Consumers
Track
:
Leveraging Emerging Channels
Program Code:
AM09-0315
Date:
Tuesday, October 12, 2010
Time:
2:00 PM to 3:00 PM
EST
Location:
200 - 212 / East Mezzanine
CONTACT PERSON
:
Jennifer Marshall, Manager, Public Relations, Experian
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
Navigating emerging marketing channels can be challenging. Ensuring data privacy, compliance and protecting consumers are only part of the equation marketers must understand. Session provides tactical implementation and communications recommendations to enhance loyalty with customers and drive new business opportunities by being a leader in data privacy and industry self-regulation.
LEARNER OUTCOMES:
- Create a roadmap to implementing best-in-class privacy/compliance
- Understand and communicate compliance and data privacy best practices
- Understand responsibilities/opportunities with self-regulation
Handout Online
