Session Information
DMA:2010 Annual Meeting
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Why multichannel works: Achieving 12 to 1 ROI against all odds
Track
:
Unused Acquisition and Lead Generation
Program Code:
AM09-0340
Date:
Wednesday, October 13, 2010
Time:
10:00 AM to 11:00 AM
EST
CONTACT PERSON
:
Kitty Franklin, Marketing Director, Harte-Hanks
SPEAKER
:
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Description
Learn how MedImmune achieved an ROI of 12 to 1 through a multichannel approach leveraging a marketing database and industry knowledge even when 90% of their target audience had never purchased their product before. Thats not a typo12 to 1 ROI!
LEARNER OUTCOMES:
- Learn how multichannel marketing can improve b2b marketing results
- Learn how to filter a database to identify appropriate prospects
- Using gate keepers to forward your message to SMB key decision-makers.
No items are available for this session.