Session Information
DMA:2010 Annual Meeting
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13 Tactics to Super-Charge Your Social Media Marketing Efforts
Track
:
Acquisition and Lead Generation
Program Code:
730
Date:
Tuesday, October 12, 2010
Time:
11:30 AM to 12:15 PM
EST
Location:
134 / Lower Level
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Description
With the exponential growth of Facebook and Twitter, direct marketers accept that social media is a requisite element of any integrated marketing strategy. But social media is new and, in some ways, different from traditional media. Therefore, the challenge for direct marketers is to leverage social media effectively to build
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