Session Information
DMA:2010 Annual Meeting
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Creating Strategic Planning Roadmaps
Track
:
Acquisition and Lead Generation
Program Code:
1040
Date:
Wednesday, October 13, 2010
Time:
8:45 AM to 9:45 AM
EST
Location:
134 / Lower Level
PRESENTER
(S):
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about each speaker.
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about each speaker.
Laura Sanchez, Marketing Consultant
Description
Learn how DIRECTV and The Kern Organization created an innovative closed-loop strategic plan for large-scale multichannel direct customer acquisition marketing efforts. Discover how this world-class holistic planning process, and the resulting road map, improves controls, prioritizes tests, and pushes cost reductions for on-going customer acquisition investments
Handout Online
