Successful email marketing is rooted in a great content strategy. Social marketing is also founded on a great content strategy. Great customer experiences rely on great content. You’d think those natural synergies would bring email and social marketing closer together. Instead, too many organizations operate in silos. Your blog, email newsletter and social network outreach all rely on content that builds relationships, sparks conversations and sells product. Synergizing your content strategy across channels will directly strengthen customer connections, and increase the reach and recommendation value of existing content. Don’t recreate for each channel – repurpose and customize. This session will review five ways to bust the silo’s and tap the synergy for higher response and revenue.