Session Information
DMA:2010 Annual Meeting
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Creative Slamdown! What Happens When Great Creatives Have to Sell the Most Boring Products
Track : Creative and Lead Generation
Program Code: 870
Date: Tuesday, October 12, 2010
Time: 2:00 PM to 3:00 PM  EST
Location: 125 / Lower Level
PRESENTER (S):
 Carol Worthington-Levy, Creative Director, Worthington-Levy Creative
 Carlos Perez, Creative Director, Perez Co
SPEAKER (S):
 Jason Komulainen, Vice President and Creative Director, Martin Agency
Description
You be the judge! At some time in their careers nearly every active creative needs to sell something so boring or obtuse, it seems almost hopeless. Then comes brainstorm, inspiration, and, with hard smart work, success. See how 3 award-winning creatives have handled some of the most pedestrian products and services ever, and how they solved the problem to get a winning effort. Then, we’ll take a vote and you can tell us which you think is the biggest winner of all! Discover…


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