Session Information
DMA:2010 Annual Meeting
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A Brand Story - From Idea to Results: Using Social Media Marketing
Track
:
Creative and Lead Generation
Date:
Wednesday, October 13, 2010
Time:
10:00 AM to 11:00 AM
EST
Location:
125 / Lower Level
PRESENTER
:
Description
In this fast-paced session, leading experts in the area of social-media marketing will discuss the entire evolution of a successful social-media marketing campaign. One major Fortune 500 company campaign will be investigated. This session will include representatives from the brand, their agency and a social media marketing company: Concept to Completion; Timelines and Goals; Creative; Brand’s Objectives; Agency’s Objectives; Implementation; ROI; and Building Community
No items are available for this session.