Session Information
DMA:2010 Annual Meeting
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Extending the Value of Your Marketing Database: TV, Mobile, Email, Online, DM
Track
:
Database, Measurement and Attribution
Program Code:
280
Date:
Monday, October 11, 2010
Time:
11:15 AM to 12:15 PM
EST
Location:
122 / Lower Level
PRESENTER
:
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about each speaker.
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Description
TV drives search; search drives site traffic; site traffic drives purchases; purchases drive email and mobile CRM; but WHO'S DRIVING THE BUS? In this session, we'll discuss the opportunities, surmountable hurdles, and rationale for extending the value of your database marketing investment through multi-channel marketing using a consistent data framework. We'll focus on breaking down the Tower of Babel that surrounds each marketing channel and discuss how to weave a common data thread through each to achieve purposeful multi-channel marketing.
No items are available for this session.