Online users are talking to each other daily – across social media sites, on public forums and within customer feedback channels. They are talking about products, services and their experience, as well as their likes and dislikes. This virtual focus group is taking place online, and these conversations are increasing. To be successful, companies must filter the noise to focus on specific recurring themes. Join SAS for an interactive presentation to learn best practices in understanding and measuring the impact these conversations have on your business. We’ll discuss how-to: