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Know Your Opponents, Grow Your Fans
Program Code:
560
Date:
Monday, October 11, 2010
Time:
3:00 PM to 4:15 PM
EST
PRESENTER
:
Micah Johnson is Founder and CEO of Chief Ingredient, which builds cutting-edge software and solutions to power the next generation of online-marketing campaigns. He started his first business in his early 20s and has a solid understanding of the web development and email marketing industries. Johnson used his knowledge to help a multichannel analytics software start-up get their first round of funding before founding Chief Ingredient in 2007.
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Description
With football, teams strategize by watching the game films of their opponents to understand how they work. With the increase of data you can gather through online analytics, online marketing strategies are often built the same way -- Understand what your competitors are doing, what works, what doesn't and how to improve your marketing playbook.