Session Information
DMA:2010 Annual Meeting
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Challenge 2010: Turn Insights Into Action
Track : Database, Measurement and Attribution
Program Code: 850
Date: Tuesday, October 12, 2010
Time: 2:00 PM to 3:00 PM  EST
Location: 123 / Lower Level
PRESENTER (S):
 Brad Rukstales, President & CEO, Customer Asset Consulting Group, Inc.
 Mike Laracy, President and CEO, Rapid Insight Inc.
SPEAKER :
 Aaron G. Davis, Vice President, Analytics Team, DataLab USA
Description
In the fifth annual Analytic Challenge, participants will compete to develop the best analytic solution for a non-profit organization's marketing challenge. For the first time ever, the Challenge will use ‘live’ data, with the winning solution delivered to the organization for use in their marketing efforts.
Learn how non-profit organizations use marketing to grow their donor base, and how analytics can play a role in maximizing these efforts. The best solutions will be discussed, and the 2010 Challenge winner will be crowned!


No items are available for this session.