Session Information
DMA:2010 Annual Meeting
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The Intersection of Social Media and Direct
Track : Brand and Social
Program Code: 541
Date: Monday, October 11, 2010
Time: 3:00 PM to 4:15 PM  EST
Location: 202 - 210 / East Mezzanine
PRESENTER :
Maryssa Miller, Head of Digital Commerce, Jet Blue Airways
Description
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.


No items are available for this session.