Session Information
DMA:2010 Annual Meeting
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Sky''s the Limit: Delta and IWCO Build Loyalty Through Direct Marketing
Track
:
Retention and Loyalty
Date:
Wednesday, October 13, 2010
Time:
10:00 AM to 11:00 AM
EST
Location:
220 - 222 / East Mezzanine
PRESENTER
:
Debora Haskel, IWCO Direct
SPEAKER
:
Pat Edwards, Partner and Relationship Marketing, Delta Air Lines
Description
After completing its acquisition of Northwest Airlines, Delta faced a major challenge of merging NWA WorldPerks members into its own SkyMiles frequent flier program. Learn how Delta and IWCO Direct developed a more transparent, flexible and cost-effective Credentials program, while increasing loyalty and response rates through more personalized offers.
No items are available for this session.