Learn from innovative leaders who integrate digital marketing campaigns and programs across channels. Real-world examples and case studies, including the Warner Bros. movie Clash of the Titans, are used in this must-see session. Leveraging a digital marketing calendar, attendees will learn how to move from disjointed, ad-hoc promotions to a disciplined, cross-channel approach leveraging Facebook, Twitter & other social media marketing channels, text messaging marketing and mobile marketing, website & search engine marketing, email marketing as well as off-line channels, including direct mail and in-store point-of-sale (POS)