Since content is currency for social media, raw material for SEO, and support for sales, it’s crucial that direct and digital marketers leverage their content marketing across media channels to maximize effectiveness. In a period where trust in established media sources is eroding, marketers must find new alternatives to promote and disseminate information about their businesses. Content marketing accounts for roughly one out of every three marketing dollars spent based on recent Junta42 research. This session will give participants a 12-point road map of actionable tactics to increase the power of their marketing content to attract social media buzz, support search optimization and drive sales.