Session Information
DMA:2010 Annual Meeting
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Event Triggered Marketing Solutions: Which One is Best for You?
Track : Behavioral and Trigger Marketing
Program Code: 240
Date: Monday, October 11, 2010
Time: 11:15 AM to 12:15 PM  EST
Location: 113 / Lower Level
PRESENTER :
 Bernice Grossman, President, DMRS Group Inc
SPEAKER (S):   Click the plus sign to see more detailed information about each speaker.
 Jerry Kosmachuk, Manager, Applications Consultant, Neolane Inc
 Mike Talbot, Chief Technology Officer, Alterian
 Andy Bober, VP Development, SAS
Description
See how identical event-triggered marketing campaign requirements are addressed by three different companies. Learn how each vendor translates a set of requirements into a fully detailed event triggered data flow.


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