One of the great mysteries of online marketing is why so few marketers use behaviorally triggered e-mails to boost customer lifetime value. Research shows that customers want and expect brands to use behavioral data to drive relevance, yet few are doing so. What’s holding them back? Once behaviorally triggered e-mails are set up, they’re automatic. They’re not all that complicated. And, they work like gangbusters. Attend this session and hear how to maximize opportunities that stem from customer behavior. Learn how to cross organizational boundaries to set up your solution and achieve breakthrough results while realizing greater efficiencies than ever before.