Session Information
DMA:2010 Annual Meeting
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How to Set Up Databases for Advanced Analytics
Track
:
Database, Measurement and Attribution
Program Code:
630
Date:
Tuesday, October 12, 2010
Time:
11:30 AM to 12:15 PM
EST
Location:
111 / Lower Level
PRESENTER
:
Description
This session will provide key checklist items to turn a database from a simple depository of information into the centerpiece in advanced analytics, supporting all ranges of model development stages such as data preparation, summarization, external data housing, and resultant model scoring.
Handout Online
