Part II: Taking Contact Management to the Next Level
2:00 P.M. – 4:30 P.M.
Learn how to leverage your multi-media marketing program based on the customer’s life cycle. Discussion will include the details of aligning print mailings, emails, store events, website content, call center activities and other communication elements to make all channels work in concert. Uncover the key principles of a successful, integrated multichannel marketing program that will drive double digit improvements in your results. World-class examples of results driven marketing programs will be reviewed. In addition, break-out groups will share and work on developing additional multichannel marketing programs.
Learning Points:
• How to execute customer-centric multichannel contact strategies
• Learn from case studies of how companies leverage the customer life cycle
• How to improve contact strategies to generate world class results