Session Information
DMA:2010 Annual Meeting
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Increase Sales 20% To 30% Using 5 Relationship Marketing Best Practices... Guaranteed - Part I
Track : Intensives
Date: Saturday, October 9, 2010
Time: 10:00 AM to 12:30 PM  EST
Location: 123 / Lower Level
SPEAKER (S):   Click the plus sign to see more detailed information about each speaker.
 Ernan Roman, President, Ernan Roman Direct Marketing (ERDM)
Eric Greenberg, Senior Vice President, Life Line Screening
Douglas Stein, President, HMS National, Inc.
Lisa Clawson, Senior Marketing Manager, Microsoft
Description
Industry pioneer Ernan Roman has updated this workshop to teach how BtoB and BtoC leaders like Microsoft, HMS National, Inc., Life Line Screening and Social Media innovators like Threadless.com, AmieStreet.com, and Ford increased response by 10X and sales by 20% to 30% in this tough economy. New research findings regarding



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