Session Information
DMA:2010 Annual Meeting
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Increase Sales 20% To 30% Using 5 Relationship Marketing Best Practices...Guaranteed - Part III
Track
:
Intensives
Date:
Sunday, October 10, 2010
Time:
9:00 AM to 11:15 AM
EST
Location:
123 / Lower Level
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Eric Greenberg, Senior Vice President, Life Line Screening
Douglas Stein, President, HMS National, Inc.
Lisa Clawson, Senior Marketing Manager, Microsoft
Description
Part III - Best Practice 3 : Improving the Power and Yield of Your Multichannel Programs and Best Practice 4: Its Your Responsibility as Marketers to Deliver Strong Customer Service, (Its Not Just an Operations Task)
9:00 A.M. 11:15 A.M.
Best Practice 3: Improving the Power and Yield of Your Social Media and Multichannel Programs:
New VOC research findings regarding Social Media and Multichannel best practices will be provided.
Radical differences between traditional push marketing versus Social Media engagement and conversation marketing
How to use the 5 Principles of Social Media and Multichannel Marketing to consistently achieve double-digit response
Deploying at least 7 components of your media mix with precision timing and synchronization.
3 Takeaways the Session Promises:
1. Learn how to achieve precision integration of Social and Multichannel media
2. Leveraging the value and power of each component in your Social and Multichannel mix
3. Understand how to leverage Pre-sale versus Post-sale Customer Lifecycle strategies.
Best Practice 4: Its Your Responsibility as Marketers to Deliver Strong Customer Service, (Its Not Just an Operations Task)
Marketers need to take greater responsibility for the post-sale customer experience. Customer service quality is a marketing responsibility.
Customer service experiences have a profound impact on your sales and marketing efforts
This is a marketing issue, not an operations issue!
9 Action Items for improving your customers experience with your Customer Service Call Center.
3 Takeaways the Session Promises:
1. Key customer service metrics for marketers
2. Understand Customer Expectations for post-sale support
3. Understand Marketings responsibility to improve the Customer Service experience.
Attendees are invited to bring their strategy questions and challenges for group or individual discussion.
9:00 A.M. 11:15 A.M.
Best Practice 3: Improving the Power and Yield of Your Social Media and Multichannel Programs:
New VOC research findings regarding Social Media and Multichannel best practices will be provided.
Radical differences between traditional push marketing versus Social Media engagement and conversation marketing
How to use the 5 Principles of Social Media and Multichannel Marketing to consistently achieve double-digit response
Deploying at least 7 components of your media mix with precision timing and synchronization.
3 Takeaways the Session Promises:
1. Learn how to achieve precision integration of Social and Multichannel media
2. Leveraging the value and power of each component in your Social and Multichannel mix
3. Understand how to leverage Pre-sale versus Post-sale Customer Lifecycle strategies.
Best Practice 4: Its Your Responsibility as Marketers to Deliver Strong Customer Service, (Its Not Just an Operations Task)
Marketers need to take greater responsibility for the post-sale customer experience. Customer service quality is a marketing responsibility.
Customer service experiences have a profound impact on your sales and marketing efforts
This is a marketing issue, not an operations issue!
9 Action Items for improving your customers experience with your Customer Service Call Center.
3 Takeaways the Session Promises:
1. Key customer service metrics for marketers
2. Understand Customer Expectations for post-sale support
3. Understand Marketings responsibility to improve the Customer Service experience.
Attendees are invited to bring their strategy questions and challenges for group or individual discussion.
No items are available for this session.