Session Information
DMA:2010 Annual Meeting
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Email Marketing Workshop And Certification Program - Part II
Track
:
Intensives
Date:
Saturday, October 9, 2010
Time:
2:00 PM to 4:30 PM
EST
Location:
124 / Lower Level
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
Part II: The Holy Grail – Database Management
2:00 P.M. – 4:30 P.M.
This essential module will provide marketers with best practices and strategies to maximize the value of their most important asset, their member databases.
• Building and active and engaged email file
• Win-back campaigns and re-engagement
• Email and social marketing
• Monetizing your database
2:00 P.M. – 4:30 P.M.
This essential module will provide marketers with best practices and strategies to maximize the value of their most important asset, their member databases.
• Building and active and engaged email file
• Win-back campaigns and re-engagement
• Email and social marketing
• Monetizing your database
Handout Online
