Session Information
DMA:2010 Annual Meeting
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Email Marketing Workshop And Certification Program - Part IV
Track
:
Intensives
Date:
Sunday, October 10, 2010
Time:
1:00 PM to 2:25 PM
EST
Location:
124 / Lower Level
SPEAKER
(S):
Rick Buck, Director, e-Dialog
Michelle Pelletier, Senior Director of Professional Services, ReturnPath
Todd Boullion, President, UnsubCentral
Description
Part IV: Deliverability, Compliance and Trust – Your Brand Equity, Consumer Commitment and the Law
1:00 P.M. – 2:15 P.M.
This myth busting, fact-filled deliverability and compliance session will provide attendees with everything they need to know to protect their brand, earn the loyalty and respect of their customers, comply with laws and get IN the in-box. Modules include:
• Your brand and consumer trust
• Compliance
• Sender Reputation – The Key For Inbox Placement – A review of the factors that determine if your messages reach the inbox, including reputation, authentication and certification.
• Compliance and Permission Practices Around the World
Closing: Now What?
Now, you know what to do….How will you do it? Build, Buy, Partner and Other Evaluations
1:00 P.M. – 2:15 P.M.
This myth busting, fact-filled deliverability and compliance session will provide attendees with everything they need to know to protect their brand, earn the loyalty and respect of their customers, comply with laws and get IN the in-box. Modules include:
• Your brand and consumer trust
• Compliance
• Sender Reputation – The Key For Inbox Placement – A review of the factors that determine if your messages reach the inbox, including reputation, authentication and certification.
• Compliance and Permission Practices Around the World
Closing: Now What?
Now, you know what to do….How will you do it? Build, Buy, Partner and Other Evaluations
No items are available for this session.