Session Information
DMA:2010 Annual Meeting
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Post Con Session # 3: Part I: State of Search and Social Media
Track
:
Intensives
Program Code:
1140
Date:
Wednesday, October 13, 2010
Time:
1:45 PM to 4:00 PM
EST
Location:
MA-Yerba Buena- Salon 1&2
SPEAKER
(S):
Christine Churchill, President, KeyRelevance
Chrissy Towle, Sales Manager, National Agency Team, Google
Brent Custoras, SVP of Viral Marketing/Managing Partner, BlueGlass Interactive, Inc.
Marty Weintraub, CEO, aimClear
Description
Part I -- State of Search and Social Media
Gain an understanding of where search marketing and social media stand in the industry and where they are headed in the future so that you can fit these strategies into your marketing plan and budget. Learn the fundamentals of paid search, such as how to structure PPC accounts, which bid management tools to use. Learn about universal search and how local maps, videos and images are affecting SERPs and what it means for your business.
Learning Points
- Learn how to structure paid search accounts on major engines
- Learn how to utilize bid management tools
- Understand how to optimize for universal search
Gain an understanding of where search marketing and social media stand in the industry and where they are headed in the future so that you can fit these strategies into your marketing plan and budget. Learn the fundamentals of paid search, such as how to structure PPC accounts, which bid management tools to use. Learn about universal search and how local maps, videos and images are affecting SERPs and what it means for your business.
Learning Points
- Learn how to structure paid search accounts on major engines
- Learn how to utilize bid management tools
- Understand how to optimize for universal search
Handout Online
