DMA Learning Center

Log-in / Create Account

Session Information

DMA:2010 Annual Meeting

Click here to go to the previous page

Post Con Session # 4: Part II: Deconstructiong the Most Successful Mobile Marketing Programs

Track : Intensives

Program Code: 1200

Date: Thursday, October 14, 2010

Time: 9:30 AM to 11:30 AM EST

Location: MA-Yerba Buena- Salon 3&4

SPEAKER :

Click the plus sign to see more detailed information about each speaker.

Michael Becker, North American Managing Director, Mobile Marketing Association

MICHAEL BECKER is a leader in the mobile marketing industry. Mr. Becker is EVP of Business Development for iLoop Mobile, Inc., a leading and award winning mobile marketing software and application solutions provider. Michael Becker has over 17 years of technical and business development experience and has worked in the global telecommunications�mobile marketing and instant messaging, medical, electronic book, and custom solution test industries. In addition to his role at iLoop Mobile, Mr. Becker is both an active mobile marketing industry evangelist and academic. Mr. Becker sits on the DotMobi MAG Steering Committee, is Chairman of the DotMobi Education Committee and member of the DotiMobi MAG Mobile Internet in Developing Countries Task Force. In addition, Mr. Becker sits on the Mobile Marketing Association (MMA) North American Board of Directors (2004, 2005, 2007), is the Co-chair of the MMA's Academic Outreach Committee and Co-editor of the MMA International Journal of Mobile Marketing. Mr. Becker is currently pursuing a Doctorate of Business Administration at Golden Gate University, San Francisco, focusing his research on the emergence of the mobile channel and its use for marketing; he is specifically researching the emerging phenomenon of Mobile Enhanced Customer Managed Interactions. Mr. Becker is also a Ball State University Center for Media Design Industry & Research Fellow, and has authored over 30 articles on mobile marketing and is the editor of a number articles and speaking series on wide range of mobile marketing topics. Mr. Becker holds a B.S. in Business Administration from Saint Mary's College of California and an M.B.A. from Santa Clara University. Mr. Becker's recent honors include: � MMA 2007 Outstanding Individual Achievement Award � MMA 2007 Innovation Award for iLoop Mobile mFinity Platform � MMA 2007 Overall Excellence Award for Company/Committee for Academic Outreach Committee � ASAE 2007 Gold Circle Award for Peer Reviewed Print Journal [MMA International Journal of Mobile Marketing] from an association with a budget of $2 million less

Description

PartII -- Deconstructing the Most Successful Mobile Marketing Programs

Text and multimedia messaging, applications, mobile Internet sites and more, there is so much you can do with these channels but there are a number of moving parts to align in order to ensure you achieve your business your goals. In this session we�ll review industry leading mobile marketing case studies�mobile couponing, messaging alerts, mobile web sites and applications and more. We�ll review the results leading brands have generated with these programs and show you how they did it.
Learning Points
-Baseline measures and metrics for leading mobile marketing programs
-How to navigate the mobile marketing ecosystem, qualify and select the right partners, ad here to industry self-regulation and best practices
-How measure, track and adjust the performance of your programs in real-time

No items are available for this session.