Session Information
DMA:2010 Annual Meeting
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Strategies to Generate Thousands of New Customers Using Insert Media
Track : Ask the Experts
Date: Monday, October 11, 2010
Time: 12:30 PM to 1:30 PM  EST
Location: Exhibit Hall
SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Russell Kern, President & Founder, The Kern Organization
Description
• Learn to play, buy & build an insert-based acquisition program
• See techniques that maximize response rates when using insert media
• Learn the methods to test, measure and grow successful insert programs


No items are available for this session.