Session Information
DMA:2010 Annual Meeting
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Bringing the Different Mobile Users to Life: A Mobile Marketing Segmentation to Build Better Relationships
Track
:
Ask the Experts
Time:
12:30 PM to 1:30 PM
EST
Location:
Exhibit Hall
SPEAKER
:
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about each speaker.
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about each speaker.
Doug Rozen, Global Senior Vice President, Creative, Interactive, Media and Mobile, Carlson Marketing
Description
• Understand the various types of mobile users from a proprietary segmentation study
• Gain insight into who uses mobile devices and, more importantly, who responds to what types of marketing tactics
• Understand the expectations (& limitations) of an end mobile user
• Gain insight into who uses mobile devices and, more importantly, who responds to what types of marketing tactics
• Understand the expectations (& limitations) of an end mobile user
No items are available for this session.