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Session Information
DMA:2010 Annual Meeting
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Layering Social Media into the Direct Marketing Mix
Track : Ask the Experts
Date: Monday, October 11, 2010
Time: 12:30 PM to 1:30 PM  EST
Location: Exhibit Hall
SPEAKER :
Kevin Newby, Director, Digital Strategy, Euro RSCG Chicago
Description
• Understand how e-mail marketing and social media can work together to increase business results
• Create a social media campaign that increases engagement and advocacy
• Learn how hyperlocalism in social media affects conversion outcomes

No items are available for this session.