Session Information
DMA:2010 Annual Meeting
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Digital Marketing that Learns and Optimizes: Multivariable Ads and Landing Pages Case Study
Track : Ask the Experts
Date: Monday, October 11, 2010
Time: 12:30 PM to 1:30 PM  EST
Location: Exhibit Hall
SPEAKER :
Jason Russo, Vice President, Account Services, One to One Interactive
Description
• Understand emerging strategies for media, ad design and ecommerce pages
• Discuss real world case studies on integrated multivariate tactics
• Best practices for developing, deploying, measuring and optimizing multivariable marketing campaigns


No items are available for this session.